Beauty Industry

Divine Skin Q4 Tops $3 million

2011 revenue reaches $9.6 million, up 78% over 2010.

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By: Jamie Matusow

Editor-in-Chief

Things are divine for Divine Skin, which released preliminary revenue figures for the fourth quarter at $3.1 million, up 63 percent over the same quarter of 2010 and up 48 percent over the third quarter of 2011. For the year 2011, revenue totaled $9.6 million, up 78 percent over 2010. DS Laboratories, its flagship brand, sells high-performance topical solutions to restore growth and radiance to hair, suppress dandruff and unwanted hair, control acne, improve hygiene, and reduce cellulite and wrinkles.

“While we experienced nearly triple-digit growth in 2011, we are far from satisfied with this result. We believe this number will improve significantly as we continue to optimize logistics,” said Daniel Khesin, CEO of Divine Skin. “Our formulas are very complex, and bringing these one-of-a-kind products to market is a challenge,” he continued. “The issue is our top priority going forward, and we are very excited about our prospects for 2012.”

Divine Skin had a busy year:

• In 2011, Divine Skin established new agreements with 19 salon distributors around the United States to sell its brand, DS Laboratories. The new partners, each a leader in its market, employ a network of nearly 1,000 sales consultants who reach a combined 150,000 salons. In 2011 they penetrated 10 percent of their outlets, and in 2012 they project to have 30 percent selling the brand. Salon distribution, which represented a small fraction of sales prior to 2011, has become Divine Skin’s fastest-growing segment, responsible for nearly half of its domestic business.

• DS Laboratories installed more locations of the Fantastic Sams chain of salons, supplying unique product, professional training, and promotional assistance.

• Fashion retailer Neiman Marcus picked up Divine Skin’s Sigma Skin line for hair and skin.

• The NutraOrigin line was tested successfully in Whole Foods, a chain of 297 retail stores in the United States plus seven in Canada and six in the United Kingdom.





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